AboutStart here ›
Start here

Learn  ·  Future Academy

Build the thing you keep describing.

Four short courses that take you from an idea to a product other people are using. Taught live, in a small group, on your own real project. No coding experience needed.

Set up

Idea

Make

Working product

Ship

Live product

Launch

Real users

PathwayIdea to Live Product
ToolClaude Code
Next intakeThu 19 November

Who it is for

People who are not technical, and never needed to be.

  • Founders with an idea they want to turn into a digital product
  • Professionals who want a tool for their own work without becoming a developer
  • Students and first time founders who want something real to show
  • Small business owners who want a simple product, tool or service of their own
  • People who have tried AI and never finished and launched anything with it

You need to be comfortable using a computer and a web browser, and able to say in plain English what you want to make. That is the whole entry requirement.

Before you book

We teach one method. You point it at your own idea.

How a session actually works

The tutor builds one worked example in front of the group, so the method is visible step by step. You then run that same step on your own product, in your own window, with the tutor on hand for whatever goes wrong. Nobody sees your screen unless you share it.

You never have to tell the room your idea

Describe what you are making as loosely as you like. A booking tool for a service business is plenty. Anything specific to your product goes to the tutor privately rather than to the group, and everyone in the room signs a confidentiality agreement before the first session.

What this is not

The tutor is not building your product for you and will not design it with you in the session. The method is the same for every app, and the method is what you are paying for. If you would rather someone did it with you, that is Build.

Would you rather someone did this with you? The pathway teaches you to build it yourself. If you would rather we tested the idea properly and built it alongside you, that is Build.

Where do I start

Start where you actually are.

Pick the line that sounds like you and we will take you to the right place to start.

The pathway

Four stages. Book one, book three, book all of them.

Every stage is a course in its own right, with its own outcome and its own price. The checkpoint at the end of each one is what has to be true before the next makes sense.

Start here

00

Foundations

Set up

Setup Clinic

One hour to get everything working and prove to yourself you can build something. It exists so that no paid session is ever spent on setup.

Format Live online, small groupLength One sessionLevel No experience needed

£50on its own

Buy

01

Idea to working product

Make

Turn Your Idea Into a Working App

Two sessions where you build your own product rather than follow a tutorial. You define the user, scope a first version and make it work.

Format Live online, small groupLength Two sessionsLevel Setup Clinic or equivalent

£100on its own

Buy

02

Working product to live product

Ship

Put Your Product Online

A product on your laptop is not yet a product. This is how it becomes something other people can open and use.

Format Live online, small groupLength One sessionLevel A working first version

£90on its own

Buy

03

Live product to real users

Launch

Launch to Your First Users

You stop thinking like a builder and start thinking like a founder. Launching is not posting a link and hoping.

Format Live online, small groupLength One sessionLevel A live product

£90on its own

Buy

The bundle

Idea to Live (All in 1)

Get everything above, all four stages, in one booking.

  • Setup Clinic. One session
  • Turn Your Idea Into a Working App. Two sessions
  • Put Your Product Online. One session
  • Launch to Your First Users. One session

£330£250

You save £80

Buy the bundleJoin the waitlist

PAY IN TWO PARTS£125 on booking and £125 before the Ship session, at no extra cost. Tell us if a different split would make the difference.

THE CLINIC COMES BACKBook the rest of the pathway within fourteen days of your Setup Clinic and you pay £200, not £250. Trying us for an hour first costs you nothing.

BRING SOMEONERefer someone who books, and you both get £25 back. Building next to someone you know makes finishing far more likely.

What you need, and it is not included in the price

  • A paid Claude plan. Claude Pro or higher, currently £18 a month, or £15 a month billed annually, including VAT. You buy it directly from Anthropic rather than from us. The free plan cannot run Claude Code, so it will not work for this course.
  • A Mac or Windows computer you can install software on. A web browser on its own is not enough, and some work laptops block installations. Please check yours before you book.
  • A domain name, only if you want one. Optional, bought by you, and usually a few pounds a year.

Anthropic sets the price of the Claude plan and it can change, so please check their pricing before you book. If that subscription is the thing stopping you, tell us and we will talk.

Everything else you need in order to get ready is sent by email once you book, and none of it costs money.

Dates

A new Setup Clinic every two weeks.

Each cohort runs over about three weeks. Lunchtime sessions, 12:00 to 14:00 UK time, so you will need two hours free in the middle of the day.

Cohort 5Next intake

Setup ClinicThu 19 Nov, 12:00 to 13:00

Make, session oneMon 23 Nov, 12:00 to 14:00

Make, session twoWed 25 Nov, 12:00 to 14:00

ShipMon 30 Nov, 12:00 to 14:00

LaunchWed 2 Dec, 12:00 to 14:00

Cohort 6Opens after cohort 5

Setup ClinicThu 3 Dec, 12:00 to 13:00

Make, session oneMon 7 Dec, 12:00 to 14:00

Make, session twoWed 9 Dec, 12:00 to 14:00

ShipMon 14 Dec, 12:00 to 14:00

LaunchWed 16 Dec, 12:00 to 14:00

All times shown are UK time. A new Setup Clinic opens every two weeks. January dates will be added here once they are set.

One to one

Want the tutor looking at your product, not the example?

Some things are too specific for a group, and some ideas are too personal to describe in one. These sit alongside the pathway, or on their own.

Power hour

£95

One hour, one to one, on your own product. Bring the thing that is stuck. Open to anyone, whether or not you have taken a course.

Book a power hour

Most popular add on

Private sessions

£180

Three sessions of 45 minutes alongside the group pathway, on your own product and your own schedule. Added to any booking.

Add private sessions

The pathway, one to one

£950

All four stages taught privately, on your dates and your product. Places are limited, so it is worth asking early.

Enquire about one to one

In a one to one session the tutor teaches and advises. They do not take your product away and build it. If what you want is a product built, that is Build, and it is priced differently because we are accountable for the result.

For employers

Put a team through it together.

People who learn this next to a colleague keep using it afterwards. People who learn it alone mostly do not. Everything is delivered online. One invoice, one purchase order, and a reply within two working days.

Team seats

£195 each

Three or more people from the same organisation on a public cohort. One invoice, one purchase order, and they learn alongside founders from other businesses.

Enquire about team seats

Best for employers

A private cohort

£1,800

Up to eight people from one organisation, online, on your own dates, with nobody else in the session. Ends with a short session where the team shows the sponsor what they built.

Enquire about a private cohort

Not sure which

Talk first

Tell us how many people, what they do and what you want to be different afterwards. We will tell you which of these fits, including if the answer is neither.

Start a conversation

The final checkpoint

At the end, you present one page.

Not a certificate and not a folder of slides. Seven lines that each have to be true, and a live address that works.

You send it to your tutor privately. If you want to show it to the group as well, that is your choice, and nobody is ever asked to.

My product

Problem
What problem am I solving?
User
Who am I solving it for?
Product
What have I built?
Live at
Where can someone open it?
Tested with
Who has used it, and how?
What I learned
What did the evidence tell me?
Next
What will I change, and why that first?

The complete journey

Nine things you will be able to say at the end.

01UnderstandHow AI assisted product building actually works.
02DefineWho your user is, and what problem you are solving.
03ScopeA realistic first version, written down.
04BuildThe core product exists.
05TestThe main journey works.
06DeployIt is live online.
07LaunchReal people can use it.
08LearnYou have evidence from users, not opinions.
09ImproveYou know what to build next.

Our side of it

Finish all four stages and if you do not have a live product that at least one real person has used, take the whole pathway again at no charge.

We can say that because of the checkpoints. Nobody moves on until the previous stage is actually true, so by the Launch stage there is something real to put in front of people.

The price goes up, and we will say so before it does

Cohorts 5 to 7, now

£250

After that

£[ ]

Once there is a waiting list

£[ ]

£250 is the founding cohort price. It is low because these cohorts are how the course gets good, and because we want learners willing to tell us what is wrong with it. We will not pretend it was ever more than it was.

Questions people ask

Can I join partway through?

Yes. Every stage is bookable on its own and the only thing that matters is whether you can meet the stage before it. If you already have something working, start at Ship. If it is already live, start at Launch. You are never asked to pay for work you have already done.

I have never written a line of code. Is that a problem?

No. The pathway is built for people who are not technical. You need to be comfortable using a computer and a web browser, and able to explain in plain English what you want to make. Everything else is taught.

Who owns what I build?

You do. Everything you share with us is covered by a mutual non disclosure agreement signed before the first working session, and everyone else in the room signs a confidentiality agreement too. Your idea and your product stay yours.

Can I pay in instalments?

Yes, in two parts at no extra cost. Half on booking and half before the Ship session. Choose it at checkout, and tell us if a different split would make the difference.

Do the stages have to be taken in order?

The order is the point. Each stage has a checkpoint that has to be true before the next one makes sense, which is why nobody leaves the Make stage with a drawing and calls it a product. You can take a break between stages and rejoin a later cohort.

What happens between sessions?

About thirty minutes of your own work, on your own real project. The exercises are never a made up case study.

Which tools will I learn?

This pathway uses Claude Code and Cowork. The method is the same whichever tool you build with, and other tools will be added as variants of this pathway rather than as separate courses.

What if I miss a session?

Tell us as early as you can and you can take that session with the next cohort at no charge. The checkpoint structure means catching up is a matter of one session, not the whole stage.

I started with an idea. It is live, and people are using it.

That sentence is what this pathway is accountable for. If you are not sure which stage you belong in, tell us where you are and we will say, including if the answer is not with us.

We reply to everything within two working days.

Idea to Live Product is the first Future Academy pathway. More tools will be added to it as variants rather than as separate courses, and a second pathway for teams adopting AI at work will follow. We will not list a course before it exists.